如何優(yōu)化一個(gè)網(wǎng)站？
　　How to optimize a website?

　　網(wǎng)站SEO優(yōu)化計(jì)劃制作需要以下幾個(gè)方面來(lái)做：
　　The production of website SEO optimization plan requires the following aspects to be done:
　　站內(nèi)結(jié)構(gòu)優(yōu)化:
　　Optimization of internal structure:
　　合理規(guī)劃站點(diǎn)結(jié)構(gòu)
　　Reasonably plan the site structure
　　1、扁平化結(jié)構(gòu)
　　1. Flat structure
　　2、輔助導(dǎo)航、面包屑導(dǎo)航、次導(dǎo)航
　　2. Assisted navigation, breadcrumb navigation, secondary navigation
　　內(nèi)容頁(yè)的結(jié)構(gòu)設(shè)置
　　Structure setting of content page
　　最新文章、推薦文章、熱門文章、增加相關(guān)性、方便自助根據(jù)鏈接抓取更多內(nèi)容);較快的加載速度;簡(jiǎn)潔的頁(yè)面結(jié)構(gòu);代碼優(yōu)化：Robot.txt、次導(dǎo)航、404頁(yè)面設(shè)置、301重定向、網(wǎng)站地圖、圖片Alt、title標(biāo)簽、標(biāo)題、關(guān)鍵詞、描述、關(guān)鍵字密度、個(gè)別關(guān)鍵字密度、H1H2H3中的關(guān)鍵字、關(guān)鍵字強(qiáng)調(diào)、外鏈最好nofollow、為頁(yè)面添加元標(biāo)記meta、豐富網(wǎng)頁(yè)摘要(微數(shù)據(jù)、微格式和RDFa
　　Latest articles, recommended articles, popular articles, increase relevance, and facilitate self-service crawling of more content based on links; Faster loading speed; A concise page structure; Code optimization: Robot.txt, secondary navigation, 404 page settings, 301 redirects, sitemap, image Alt, title tag, title, keywords, description, keyword density, individual keyword density, keywords in H1H2H3, keyword emphasis, best nofollow for external links, adding meta tags to pages, enriching webpage summaries (microdata, microforms, and RDFa)
　　網(wǎng)站地圖設(shè)置;html網(wǎng)站地圖
　　Website map settings; HTML website map
　　1、為搜索引擎建立一個(gè)良好的導(dǎo)航結(jié)構(gòu)
　　1. Establish a good navigation structure for search engines
　　2、橫向和縱向地圖：01橫向?yàn)轭l道、欄目、專題/02縱向主要針對(duì)關(guān)鍵詞
　　2. Horizontal and vertical maps: 01 Horizontal refers to channels, columns, and topics/02 Vertical mainly targets keywords
　　3、每頁(yè)都有指向網(wǎng)站地圖的鏈接)；XML網(wǎng)站地圖(sitemap.xml提交給百度、google
　　3. Each page has a link to the website map; XML sitemap (sitemap.xml submitted to Baidu google
　　關(guān)鍵詞部署：挑選關(guān)鍵詞的步驟
　　Keyword deployment: steps for selecting keywords
　　1、確定目標(biāo)關(guān)鍵詞
　　1. Determine target keywords
　　2、目標(biāo)關(guān)鍵詞定義上的擴(kuò)展
　　2. Expansion of target keyword definition
　　3、模擬用戶的思維設(shè)計(jì)關(guān)鍵詞
　　3. Simulate user thinking and design keywords
　　4、研究競(jìng)爭(zhēng)者的關(guān)鍵詞
　　4. Research competitors' keywords
　　頁(yè)面關(guān)鍵詞優(yōu)化先后順序:
　　Page keyword optimization order:
　　1、最終頁(yè)>專題>欄目>頻道>首頁(yè)
　　1. Final page>Topics>Columns>Channels>Homepage
　　2、最終頁(yè)：長(zhǎng)尾關(guān)鍵詞;
　　2. Final page: Long tail keywords;
　　3、專題頁(yè)：(熱門關(guān)鍵詞 、為熱點(diǎn)關(guān)鍵詞制作專題 、關(guān)鍵詞相關(guān)信息的聚合 、輔以文章內(nèi)鏈導(dǎo)入鏈接）;
　　3. Topic page: (Popular keywords, creating special topics for popular keywords, aggregating keyword related information, supplemented by article internal link import links);
　　4、欄目頁(yè)：固定關(guān)鍵詞 ;
　　4. Column page: fixed keywords;
　　5、頻道頁(yè)：目標(biāo)關(guān)鍵詞 ;
　　5. Channel page: target keywords;
　　6、首頁(yè)：做行業(yè)一到兩個(gè)頂級(jí)關(guān)鍵詞，或者網(wǎng)站名稱
　　6. Home: Create one to two top keywords in the industry or website name
　　關(guān)鍵詞部署建議：
　　Keyword deployment suggestions:
　　不要把關(guān)鍵詞堆積在首頁(yè)；
　　Don't pile up keywords on the homepage;
　　每個(gè)頁(yè)面承載關(guān)鍵詞的合理數(shù)目為3-5個(gè)
　　The reasonable number of keywords to be carried on each page is 3-5
　　系統(tǒng)規(guī)劃
　　system planning
　　內(nèi)容建設(shè)：
　　Content construction:
　　原創(chuàng)內(nèi)容或偽原創(chuàng)內(nèi)容；
　　Original or pseudo original content;
　　編輯撰稿或UGC；
　　Editing and writing articles or UGC;
　　掃描書(shū)籍、報(bào)刊、雜志。
　　Scan books, newspapers, magazines.
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